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Strategizing a product launch for PR can make a difference in media pick-up to reach company goals.
A successful media strategy generates leads and website traffic. Well thought out materials lead to media pick-up and put you in control of your brand message.
Jennifer has developed interactive training courses for small groups on public speaking, media, and crisis management. Jennifer can attract the right media attention to deliver key messages and mitigate a crisis.
Telling a company's story internally is as important as external communication. A well-structured corporate communications plan can connect global or remote employees, inform investors, support HR initiatives, and corporate initiatives.
Jennifer is a 20-year professional communicator working to help companies in IT, finance, and hospitality reach their goals. She has experience as a reporter, newsroom manager, magazine editor-in-chief, and small business owner. In many of her roles, she has built programs from the ground up. Jennifer draws on a range of experiences to deliver best practices.
Implementing a strategy that aligns with a brand's goals and knowing how to achieve those is key to getting results. Jennifer is a leader who understands communication and PR starts with employee buy-in and support, creating a network of advocates for the brand and corporate culture.
Jennifer can spot a story media will be interested and has earned a list of valuable contacts that she is ready to put to work for you. As a communications pro, Jennifer knows how to get earned media placement and either implement or use existing channels to help execute the brand message.
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